COMMENT: Beer bites back in Germany
By Datamonitor | 19 November 2002
Beer consumption in Germany has increased for the first time since 1995. Germany's brewers have fought back against the rising popularity of wines and flavored alcoholic beverages (FABs) that has seen beer sales slump. Now the question is whether the distinctive beer/soft drink mixes that they have developed will catch on outside Germany and replace FABs as Europe's next trend.
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Beer consumption in Germany has increased for the first time since 1995. Germany's brewers have fought back against the rising popularity of wines and flavored alcoholic beverages (FABs) that has seen beer sales slump. Now the question is whether the distinctive beer/soft drink mixes that they have developed will catch on outside Germany and replace FABs as Europe's next trend.
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