USA: Beck's Partners With Jaguar's 'Green Team' to Race in Indianapolis

By Company Press Release | 15 August 2000

On September 24, 2000, a record-breaking 200,000 Beck's Beer and Formula One racing fans will witness live United States Grand Prix Formula One racing at its best as the world's most prestigious car racing series returns to the U.S. after nine years. The Grand Prix Formula One race -- to be hosted at the famous Indianapolis Motor Speedway -- will be the 15th of 17 events on the Formula One schedule this year.As of this year, Beck's is an official partner of the Jaguar Racing Team and a sponsor of its two Jaguar R1 cars. The Jaguar R1 "Green Team" -- rightly named due to the R1's green exterior finish -- features the highly regarded international racers Eddie Irvine and Johnny Herbert, as well as racing legend Jackie Stewart."The national excitement surrounding Formula One on its return to the U.S. this year offers Beck's a perfect platform to reach our target consumers," said Rainer Meyrer, executive vice-president of marketing for Beck's North America. "We are honored to be a part of U.S. racing history and a partner with such a prestigious worldwide brand as Jaguar." Beck's and Jaguar ask consumers to always act responsibly and never drink and drive.The Formula One racing series is a worldwide sporting event, beginning in Melbourne, Australia, March 12, 2000, and ending in Kuala Lumpur, Malaysia, October 22, 2000.Beck's, brewed in Bremen, Germany, is the United States' No. 1 imported German beer. Beck's North America, importer of Beck's, Beck's Light, Beck's Dark, Beck's Oktoberfest and Haake Beck non-alcoholic, accounts for approximately 69 percent of all German beer imported into the United States.* For more information about Beck's, please log on to

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On September 24, 2000, a record-breaking 200,000 Beck's Beer and Formula One racing fans will witness live United States Grand Prix Formula One racing at its best as the world's most prestigious car racing series returns to the U.S. after nine years. The Grand Prix Formula One race -- to be hosted at the famous Indianapolis Motor Speedway -- will be the 15th of 17 events on the Formula One schedule this year.As of this year, Beck's is an official partner of the Jaguar Racing Team and a sponsor of its two Jaguar R1 cars. The Jaguar R1 "Green Team" -- rightly named due to the R1's green exterior finish -- features the highly regarded international racers Eddie Irvine and Johnny Herbert, as well as racing legend Jackie Stewart."The national excitement surrounding Formula One on its return to the U.S. this year offers Beck's a perfect platform to reach our target consumers," said Rainer Meyrer, executive vice-president of marketing for Beck's North America. "We are honored to be a part of U.S. racing history and a partner with such a prestigious worldwide brand as Jaguar." Beck's and Jaguar ask consumers to always act responsibly and never drink and drive.The Formula One racing series is a worldwide sporting event, beginning in Melbourne, Australia, March 12, 2000, and ending in Kuala Lumpur, Malaysia, October 22, 2000.Beck's, brewed in Bremen, Germany, is the United States' No. 1 imported German beer. Beck's North America, importer of Beck's, Beck's Light, Beck's Dark, Beck's Oktoberfest and Haake Beck non-alcoholic, accounts for approximately 69 percent of all German beer imported into the United States.* For more information about Beck's, please log on to

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