USA: Beck's Beer Teams With Local Distributor Monarch Beverages to Rev up Promotional Efforts for U.S. Grand Prix in Indianapolis
If you are in the Indianapolis area this weekend, you'll notice a sudden increase in population of upwards of 200,000 people, plus an inordinate amount of Beck's Beer displays and signs in retail stores and drinking establishments. It's the return of Formula One racing to the United States after nearly a decade of absence, and for Indianapolis, it's a return of huge crowds and fanatic race fans.
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