Product Launch - US: Bebida Beverage Company's Retreat Kola

By Andy Morton | 27 July 2012

Bebida Beverage Company's Retreat Kola

Category - Soft drink, "liquid relaxation" beverage

Available - From next quarter

Location - US, nation-wide

Price - Info not yet available

Bebida Beverage Company (BeBevCo) will launch its first brand extension to its Koma Unwind line.

Retreat Kola adds the cola flavour to the BeBevCo range, the company announced yesterday (26 July). Earlier this year, the company released a zero-calorie version of its Koma Unwind range. The brand pushed in Mexico at the beginning of the year.

Show the press release

BeBevCo's Koma Unwind to Produce First Brand Extension; "Retreat Kola" to hit shelves in Q4 of this Year

STATESVILLE, N.C., July 26, 2012 /PRNewswire/ -- Bebida Beverage Company (OTC markets: BBDA) (BeBevCo), a developer, manufacturer and marketer of liquid relaxation products, announced today that in the fourth quarter of this year, the first brand extension for KOMA UNWIND will be produced. This is the first of what is expected to be several brand extensions for the rapidly growing liquid relaxation product. The Company expects 'Retreat Kola', which will be a lightly carbonated and refreshing cola tasting product, to hit shelves soon.

"We are following a tried and true business model and applying it to Koma Unwind. By adding more product extensions, our products can appear in more locations inside of store," said Brian Weber, CEO of Bebida Beverage Company. "It only makes perfect sense to add the most popular beverage flavor on the planet to our lineup," added Brian.

Original source: www.BeBevCo.com

Sectors: Product launches, Soft drinks