Beamish & Crawford has announced a price freeze in Ireland. The company said today (26 May) that it will not be increasing the prices of its draught products until next year, and is freezing its draught beer price for the remainder of this year.
"Against a background of an unprecedented 11.5% decline in sales of draught beer in the first four months of 2005 (Irish draught sales declined 9% in the twelve months to April '05), it is imperative that suppliers do everything to assist customers and consumers," said Alf Smiddy, managing director of Beamish & Crawford.
"We believe this to be in the best interest of the pub trade and the consumer and look forward to strong support for Beamish & Crawford draught products over the remainder of the year," added Donall O'Keeffe, chief executive of the Licensed Vintners' Association.
"The Vintners' Federation of Ireland have been on record in recent months asking for such a price freeze from our suppliers, given the continuing and significant downturn in the pub trade, and we are delighted that Beamish & Crawford have responded to our call in such a positive manner," said Seamus O'Donoghue, president of the Vintners' Federation of Ireland.

Beamish & Crawford's draught products include Beamish Stout, Miller Genuine Draught, Foster's Lager, Kronenbourg 1664, Carling and Beamish Red Ale.

Both Diageo and Bulmers have announced price rises in Eire earlier this month.