UK: Beam UK offers Teacher's consumers classic car

By just-drinks.com editorial team | 11 August 2008

Beam Global Spirits & Wine has launched the latest push for its Teacher's Blended Scotch brand in the UK.

The promotion, which comes under the 'Create Your Space' campaign for Teacher's, offers UK consumers the chance to win a classic car or high-end tool kit.

National press advertising will run throughout September in support of an on-pack promotion on 100,000 bottles, the UK arm of Beam Global said late last week. Consumer PR will also highlight the promotion as part of Beam UK's GBP1.5m (US$) investment in the brand this year.

"Through 'Create Your Space', Beam is making Teacher's the most accessible and relevant Scotch whisky to men aged 30+ by appealing to their need for some 'manspace'," said Beam Global's UK marketing manager, Aileen Nicol.

"By offering them a chance to win a classic car, and an expert mate to help them look after it, we are enabling men to find inspiration in an accessible and immediate way."

Sectors: Spirits

Companies: Beam Global