UK: Beam UK boss calls for retail co-operation

By just-drinks.com editorial team | 4 September 2006

The head of Beam Global Spirits & Wine's UK arm has urged the country's alcohol companies to forge a better relationship with retailers to drive innovation in a "pretty difficult" market.

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The head of Beam Global Spirits & Wine's UK arm has urged the country's alcohol companies to forge a better relationship with retailers to drive innovation in a "pretty difficult" market.

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