N ZEALAND: Beam to handle VnC Cocktails

By | 13 August 2013

Beam will distribute the range in NZ

Beam will distribute the range in NZ

Beam Inc is taking on the distribution of ready-to-pour cocktail range VnC in New Zealand. 

The US group's New Zealand unit will handle the eight-flavour VnC range and Lemon Z from 1 September, it said today (13 August). On-trade distribution will be managed through Beam's partnership in the country with Pernod Ricard.

New Zealand-made VnC Cocktails claim to contain “less than 150 calories per 100ml serve” and are made with “100% natural fruit juices”.

“We are excited to have VnC Cocktails and Lemon Z included into Beam’s ... group of brands and look forward to embracing their expertise in helping extend the VnC profile across New Zealand,” said Shane McKillen, VnC Cocktails' founder & MD. 

The company is re-launching a newly-formulated VnC range, with a reduced abv of 12.5% and an extended shelf life of two years, he added. 

VnC Cocktails are distributed in around 20 countries, including the UK

Last year, distribution of the range in the US, Puerto Rico and the Carribean was taken on by Sidney Frank

Expert analysis

The Future of the Spirits Market in New Zealand to 2017

The report presents detailed data on the Spirits consumption trends in New Zealand, historic and forecast consumption volume and value at market and category level, brand share, alcoholic strength, price segmentation data, and distribution channel data.

Sectors: Spirits

Companies: Pernod Ricard, Beam Inc

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