N ZEALAND: Beam to handle VnC Cocktails
Beam will distribute the range in NZ
Beam Inc is taking on the distribution of ready-to-pour cocktail range VnC in New Zealand.
The US group's New Zealand unit will handle the eight-flavour VnC range and Lemon Z from 1 September, it said today (13 August). On-trade distribution will be managed through Beam's partnership in the country with Pernod Ricard.
New Zealand-made VnC Cocktails claim to contain “less than 150 calories per 100ml serve” and are made with “100% natural fruit juices”.
“We are excited to have VnC Cocktails and Lemon Z included into Beam’s ... group of brands and look forward to embracing their expertise in helping extend the VnC profile across New Zealand,” said Shane McKillen, VnC Cocktails' founder & MD.
The company is re-launching a newly-formulated VnC range, with a reduced abv of 12.5% and an extended shelf life of two years, he added.
VnC Cocktails are distributed in around 20 countries, including the UK.
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