UK: Beam targets sherry revival with orange
By just-drinks.com editorial team | 28 July 2006
Beam Wine Estates said today (28 July) that its launch of an orange-infused sherry would "revolutionise" an ailing category.
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Beam Wine Estates said today (28 July) that its launch of an orange-infused sherry would "revolutionise" an ailing category.

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