Beam Suntory takes Maker's 46 Bourbon to UK
Maker's 46 launched in the US in 2010
Beam Suntory is to roll out its Maker's 46 Bourbon in the UK market through Maxxium UK.
Beam Inc, which Suntory bought in 2014, launched the Maker's Mark extension in the US in 2010. The Bourbon rolled out in Australia in 2013.
The whiskey is created by adding ten extra oak staves to the inside of a barrel that contains fully-matured Maker's Mark. The expression then undergoes a second maturation. The number 46 refers to the 46th recipe Bill Samuel's Sr created before identifying the stave profile used to deliver the Maker's 46 taste.
The 70cl bottle is elongated and features the Maker's Mark wax seal.
The 47% abv whiskey will roll out to the UK market from September, with an RRP of GBP39.99 (US$44.90).
"Bartenders and Bourbon aficionados will be keen to welcome this premium expression as it meets the growing appetite for quality Bourbons and we couldn't be more excited to introduce it to the UK," said Maxxium UK's marketing controller for imported whiskey, Janice McIntosh.
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