Beam Suntory will assume US and German control of Suntorys brands from next week

Beam Suntory will assume US and German control of Suntory's brands from next week

Beam Suntory Inc has confirmed the move of Suntory's US distribution from Campari, with Germany also transitioning.

The company, which came into being at the end of April when Suntory acquired Beam Inc, said earlier today (23 June) that it will start distributing Suntory's spirits portfolio in the US and Germany from 1 July. Both Campari and Suntory announced the intended move last month.

“As the company’s brands are already distributed together in Japan,” the company said, “the Beam Suntory portfolio will now be combined in markets representing more than 70% of the company’s total net sales.”

Matt Shattock, chairman & CEO of Beam Suntory, added: “We thank Campari for its distribution support and stewardship of the Suntory brands in the US and Germany over the years.”

Beam Suntory flagged that “further route-to-market integration is expected to be completed later this year”.

Expert analysis

The Future of the Spirits Market in Germany to 2018

The Future of the Spirits Market in Germany to 2018

Summary • The Future of the Spirits Market in Germany to 2018 is the result of Canadean’s extensive market research covering the Spirits market in Germany. • The report presents detailed data on the ...read more