The new Jim Beam bottles will roll out to around 100 markets

The new Jim Beam bottles will roll out to around 100 markets

Beam Suntory has redesigned its Jim Beam Bourbon packaging. 

The company said today that from mid-2016, the Jim Beam portfolio will have a unified, "premium" look in around 100 markets. The redesign marks the first significant change to the brand in "decades".

According to Beam Suntory, the new Jim Beam bottle has a "bolder structure with a clean label design featuring premium finishes, refreshed distiller portraits and a refined 'rosette' logo."

New Jim Beam Devil's Cut and Jim Beam Rye designs feature a more rectangular bottle shape. 

The packaging launch will be supported with in-store point of sale as well as advertising featuring global brand partner, Mila Kunis.