Beam Suntory invests in at-home cocktail maker Bartesian
Bartesian will feature Beam Suntory brands in its cocktail capsules
Beam Suntory has backed an at-home mixed drinks machine, Bartesian, as it looks to reach the home cocktails market.
The Jim Beam owner said today that it has become the technology's exclusive spirits partner, with several of its brands set to feature in ingredients capsules. The size of the investment was not disclosed.
The Bartesian at-home cocktail machine combines spirits and mixers to make cocktails on demand. The product is scheduled to roll out next year.
"At-home cocktailing is a multi-billion dollar market, and we've been exploring innovation in this space for quite some time," said Steve Fechheimer, chief strategy officer at Beam Suntory. "We believe Bartesian will make it easier than ever for consumers to make their favourite cocktails perfectly every time. We see the Bartesian solution as unique, and superior to other products in the marketplace, and we look forward to supporting them on the path to commercialisation in 2017."
Bartesian is based in Ontario, Canada.
Earlier this month, Beam Suntory and Stock Spirits strengthened their distribution agreement in Poland.
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