Laphroaig is one of the Beam Suntory brands in Canada

Laphroaig is one of the Beam Suntory brands in Canada

Beam Suntory, the spirits unit formed when Suntory Holdings bought Beam Inc last year, is to launch its combined Scotch whisky portfolio into Canada.

For the first time, the Bowmore and Auchentoshan brands from Suntory's Morrison Bowmore Distillers' unit will be sold under the Beam Suntory banner alongside the formerly Beam-owned Laphroaig. The move comes as the Scotch whisky category outperforms other spirits by 6%, according to Beam Suntory.

“There's a flourishing subculture of ardent single malt fans out there, which plays a huge role within our newly combined portfolio,” said Deepti Gurkar, senior brand manager for Beam Suntory Canada's luxury portfolio. 

The full range available in Canada will also include Glen Garioch and McClelland's whiskies.

In nine-month sales released last week, Beam Suntory grew sales by 36% as its whiskies found growth around the world.