Stock Spirits already handles several of Beam Suntorys brands in Poland

Stock Spirits already handles several of Beam Suntory's brands in Poland

Beam Suntory and Stock Spirits Group have strengthened their distribution agreement in Poland. 

The companies said today that they have entered into an exclusive three-year distribution deal in the market, which will see Stock's Polish unit Stock Polska handle Beam's entire portfolio in the country. Stock has overseen "a large segment" of Beam's portfolio since 2013.

The new deal, which commences 1 January, includes Beam's premium and super-premium whisky brands, such as Yamazaki, Hibiki, Hakushu, Auchentoshan and Bowmore. The brands are currently distributed by Tudor House in Poland.

Beam said Stock Polska had "more than doubled" the market share of its brands since 2013. 

"Stock Polska has the expertise, the scale, and the passion to take our portfolio to the next level of growth," said Marcin Sznajder, Beam Suntory's senior commercial director, Eastern Europe. "Together, we have developed a strategic cooperation model that will utilise the expertise of both of our teams and enable us to win together in this important growth market."

Earlier this year, Stock Spirits appointed a full-time CEO as it bounced back from a disastrous 2015 to post an improved H1.

Expert analysis

Spirits in Poland

Spirits in Poland

Spirits partially recovered from the dramatic decline in the main categories in 2014, which was caused by the significant rise in excise tax of 15% from January more