Beam Suntory adds Maker's Mark Cask Strength to Travel Retail
Maker's Mark Cask Strength Bourbon was first launched in 2014
Beam Suntory is to launch Maker's Mark Cask Strength Bourbon in Travel Retail.
The whiskey, which first rolled out in Kentucky in 2014, will initially be available in Singapore's Changi airport this month ahead of a wider global Travel Retail release. It will form part of Beam Suntory's Bourbon Legends portfolio, which aims to take advantage of rising worldwide demand for the North American spirit.
Maker's Mark Cask Strength is taken straight from the barrel and not cut with water. As a result, the product differs in alcohol percentage between each bottle, from 53% to 58% abv.
Michael Cockram, marketing director for Global Travel Retail at Beam Suntory, said: "Maker's Mark Cask Strength not only demonstrates the brand's category-leading approach, but also appeals to consumers' desire for a compelling story rooted in rich history and heritage."
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