Product Launch - UK: Beam Inc's Sourz Spirited Mango
By Andy Morton | 21 May 2012
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Click through to view Beam Inc's Sourz Spirited Mango |
Beam Inc's Sourz Spirited Mango
Category - Liqueur, fruit flavoured, 15% abv
Available - From later this year
Location - UK, only in Asda supermarkets
Price - GBP11.99 (US$19) per 70cl bottle
Distribution - Maxxium UK
Beam Inc's fruit liqueur brand Sourz has launched another flavour in the UK market.
Sourz Spirited Mango will be released later this year with an exact time to be confirmed. The new flavour was picked by Sourz and Asda's Facebook users from three choices, also including Melon and Spirited Orange.
Spirited Mango won with 54% of the votes, Maxxium said.
Maxxium, which is Beam Inc's sales and marketing JV, launched a TV campaign last year for another Sourz flavour, raspberry.
Expert analysis
Spirits Market in the UK - Product Launch Almanac 2010
Datamonitor’s Spirits market in the UK – Product Launch Almanac 2010 provides a complete guide to new product launches in the UK spirits market since January 2010, This report includes detailed data on products including Package Type, Package Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance. This report also provides an overview of the spirits market in the UK, with data from 2004 to 2009 and forecasts to 2014.
Sectors: Product launches, Spirits
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