Product Launch - US: Beam Inc's Skinnygirl wine collection
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Beam Inc's Skinnygirl wine collection
Category - Wine, US, California, three variants, 12% abv
Available - From May
Location - US, nation-wide
Price - SRP of US$14.99 per bottle
Distribution - Beam Inc
Beam Inc is extending its Skinnygirl cocktail portfolio into wine.
The company, which acquired Skinnygirl last year, is launching three variants; California White Blend, California Red Blend and California Rosé. All three contain 100 calories per 5oz serving, which is 15% lower than other wines, according to Beam.
The company has also announced the launch of Skinnygirl Vodka with Natural Flavors and Skinnygirl Piña Colada this week.
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