Product Launch - US: Beam Inc's Sauza Sparkling Margarita

By | 26 March 2013

Click through to view Beam Incs Sauza Sparkling Margarita

Click through to view Beam Inc's Sauza Sparkling Margarita

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Beam Inc's Sauza Sparkling Margarita

Category - Spirits, Tequila, sparkling, flavoured, 9.95% abv

Available - From this month

Location - US, nation-wide

Price - SRP of US$12.99 per 75cl bottle, also available in 37.5cl bottles

Distribution - Beam Inc

Beam Inc has launched a ready-to-serve flavoured variant of its Sauza Tequila brand.

Sauza Sparkling Margarita is available in three flavours - Original Lime, Wild Berry and Mango Peach - Beam said yesterday (25 March). “All three varieties have a real, authentic margarita taste in a bubbly format,” Beam said.

Beam yesterday said it is lining up the first national television advert in the UK for its Jim Beam Bourbon brand.

Expert analysis

Beam Inc in Spirits (World)

Following its divestment and spin off of its non-spirits operations, the world’s eighth biggest spirits company Beam Inc has potential to expand, but as a publically listed company is also increasingly vulnerable to being taken over. The profile looks as what it should do to develop its business, as well as who might be interested in acquiring it and its brands.

Sectors: Product launches, Spirits

Companies: Beam Inc

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