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Beam Inc's Sauza Sparkling Margarita Watermelon

Category - Spirits, Tequila, flavoured, 9.95% abv

Available - From this month

Location - US, nation-wide

Price - US$12.99 per 75cl bottle

Beam Inc has added a new flavour to its ready-to-serve cocktail mixes of its Sauza Tequila brand.

Sauza Sparkling Margarita Watermelon follows three other flavours - Original Lime, Wild Berry and Mango Peach – that were launched last year. “With outdoor entertaining upon us, the timing couldn't be better for Watermelon, our latest Sparking Margarita expression, to hit the market,” a Beam spokesperson said.

Show the press release

Sauza Tequila Sparkles With Debut Of Sauza Sparkling Margarita Watermelon

DEERFIELD, Ill., April 7, 2014 /PRNewswire - http://photos.prnewswire.com/prnvar/20140407/NY98789LOGO

Sauza Tequila, the world's #2 premium tequila, announces the launch of Sauza® Sparkling Margarita Watermelon, its newest innovation offering authentic margarita taste with the unique addition of watermelon and effervescent bubbles.

A bubbly twist on the classic margarita, the Sauza Sparkling ready-to-serve product offers a bold melon flavor with a lingering sweet lime finish.  Just open and serve over ice as a quick and easy way to make every moment a celebration.

"Sauza® Sparkling Margarita Watermelon is perfect for elevating any occasion, and it's only fitting that America's most beloved cocktail gets a fun, fresh twist just in time for spring and summer entertaining," said Gary Ross, Senior Brand Director of Tequilas at Beam Inc. "As convenient as it is delicious, and with outdoor entertaining upon us, the timing couldn't be better for Watermelon, our latest Sparking Margarita expression, to hit the market."

In spring 2013, Sauza® Tequila revolutionized the category with the introduction of Sauza® Sparkling Margarita.  Following the successful launch of Original Lime, Wild Berry and Mango Peach, Watermelon is the latest flavor to join the Sparkling line. All Sauza® Sparkling Margarita offerings use Sauza® Silver Tequila as a base, complemented with Triple Sec, effervescence and refreshing fruit flavors.

Original source: Company Release

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