Product Launch - US: Beam Inc's Red Stag by Jim Beam Hardcore Cider

By | 14 August 2013

Click through to view Beam Incs Red Stag by Jim Beam Hardcore Cider

Click through to view Beam Inc's Red Stag by Jim Beam Hardcore Cider

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Beam Inc's Red Stag by Jim Beam Hardcore Cider

Category - Spirits, Bourbon, flavoured, 40% abv

Available - From this month

Location - US, nation-wide

Price - In off-trade, SRP of US$17.99 per 75cl bottle

Distribution - Beam Inc

Beam Inc has lined up the launch of a cider-infused extension to its Red Stag Bourbon brand. Red Stag Hardcore Cider is a 40% abv Bourbon that has been infused with the flavour of apple cider.

Last year, the company released honey tea and spiced expressions of Red Stag in the US.

Show the press release

Building off of the success of Red Stag Black Cherry - featuring fine Kentucky Straight Bourbon infused with the flavor of apple cider through a unique process – Jim Beam launches Red Stag Hardcore Cider. The Red Stag by Jim Beam flavor expression line is perfect for those who haven’t considered bourbon before — or those who simply want to add a little flavor to their flask.

PROOF

Red Stag Hardcore Cider is an 80-proof Kentucky Straight Bourbon Whiskey infused with the flavor of apple cider.

AROMA

Crisp fruit and subtle spice flavors of apple cider.

TASTE

Red Stag Hardcore Cider, like all Red Stag by Jim Beam bourbons, has a smooth taste with mellow accented oak notes. 

MIXABILITY

Red Stag Hardcore Cider is a mixable, versatile flavor infused bourbon that’s delicious chilled, on the rocks or in a variety of creative cocktails.

RETAIL PRICING

Red Stag Hardcore Cider will be available nationwide in August 2013 for a suggested retail price of $17.99 for a 750ML.

Original source: Company Release

Expert analysis

Global market review of non-Scotch whiskies (US and Bourbon, Irish, Canadian, Indian and Japanese)

The non-Scotch whisk(e)y market – chiefly comprising Irish, US, Canadian, Indian and Japanese whiskies – is one of the most dynamic areas of the global wines and spirits arena. Between 2001 and 2010, the non-Scotch whiskies boasted an impressive 6.9% compound annual growth rate (CAGR) to 209.6m nine-litre cases. This latest market research report from just-drinks/The IWSR provides 2010 actual volume consumption data, 2011 estimates, key market analysis for each whiskey origin plus exclusive interviews with the leading brands.

Sectors: Product launches, Spirits

Companies: Beam Inc

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