Product Launch - US: Beam Inc's Red Stag by Jim Beam Honey Tea, Spiced
By Olly Wehring | 24 February 2012
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Click through to view Beam Inc's Red Stag by Jim Beam Honey Tea and Spiced variants |
Beam Inc's Red Stag by Jim Beam Honey Tea, Spiced
Category - Spirits, Bourbon, flavoured, 40% abv
Available - From this month
Location - US, nationwide in both on- and off-premise
Price - SRP of US$17.99 per 75cl bottle
Distribution - Beam Inc
Red Stag Honey Tea and Red Stag Spiced use Jim Beam four-year-old Bourbon as a base, before adding honey tea and cinnamon flavours.
"The Red Stag brand has … driven new consumers toward Bourbon, including women who may have previously shied away from brown spirits," said Beam Inc's US senior director of Bourbons, Rob Mason. "We're proud that we were the first to address that trend with the launch of Red Stag Black Cherry, and now with Red Stag Honey Tea and Red Stag Spiced.”
The two variants follow the launch of Red Stag Black Cherry two years ago.
Sectors: Product launches, Spirits
Companies: Beam Inc
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