Product Launch - US: Beam Inc's Pinnacle Vodka Rainbow Sherbet

By | 3 April 2013

Click through to view Beam Incs Pinnacle Vodka Rainbow Sherbet

Click through to view Beam Inc's Pinnacle Vodka Rainbow Sherbet

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Beam Inc's Pinnacle Vodka Rainbow Sherbet

Category - Spirits, vodka, flavoured, 35% abv

Available - From this month

Location - US, nation-wide

Price - SRP of US$12.99 per 75cl bottle

Distribution - Beam Inc

Beam Inc has lined up the launch of a dessert-flavoured variant of its Pinnacle vodka brand. The company, which acquired Pinnacle from White Rock Distilleries last year, will roll out Rainbow Sherbert across the US this month.

Earlier this year, Beam's CFO, Bob Probst, said that the Pinnacle brand is expected to continue growing at double digits in 2013.

Show the press release

Pinnacle Vodka, the fast-growing premium vodka brand in the Beam Inc spirits portfolio, has introduced its newest flavor innovation to the market just in time for spring and summer—Rainbow Sherbet.  An inventive rendition of a classic dessert, Pinnacle Rainbow Sherbet combines the zesty, citrus taste of orange and sweet lime with a creamy raspberry that evokes a nostalgic feel of summer memories.

"The addition of Rainbow Sherbet to the Pinnacle family reaffirms the brand's commitment to innovation, premium quality, and irresistible fun," said Beam General Manager Deb Boyda. "This new flavor creation not only adds to our growing list of unique options, but also furthers our leadership in changing the way consumers are enjoying vodka."

Offering a 70-proof smooth, extremely mixable finish, Rainbow Sherbet is best served chilled, on the rocks, or blended in fun cocktails that add an element of surprise and delight to the ultimate spring and summer party.  Rainbow Sherbet is the first of several new flavor innovations planned for 2013 including Pinnacle Strawberry Shortcake coming soon.

Pinnacle Rainbow Sherbet is available nationwide for a suggested retail price of $12.99 for a 750ml bottle.

Pinnacle Flavored Vodkas, 35% Alc./Vol.

Original source: Company Release

Expert analysis

Spirits in the US

Spirits benefited in 2011 from consumers switching from drinking beer to spirits. Beer – which still remains the nation’s favourite alcoholic beverage in terms of total volume sales – saw its volume sales fall by 2% in the three consecutive years from 2009 to 2011. Spirits, conversely, witnessed total volume growth of around 2% annually during this same period. The beer industry, conversely, has struggled in recent years. In 2008, the US beer industry saw consolidation at the top and the two...

Sectors: Product launches, Spirits

Companies: Beam Inc

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