Product Launch - US: Beam Inc's Pinnacle Strawberry Shortcake

By | 14 June 2013

Click through to view the product

Click through to view the product

Beam Inc's Pinnacle Strawberry Shortcake 

Category - vodka, flavoured, 35% abv

Available - From this week 

Location - US, nation-wide, on- and off-trade 

Price - US$12.99 for a 75cl bottle 

Distribution - Beam Inc 

Beam Inc has launched another flavoured variant to its Pinnacle vodka range - Strawberry Shortcake. 

The 35% abv "imitation strawberry shortcake flavoured vodka" can de drunk neat or as a cocktail mixer, according to the company. “When it came to adding to our growing list of unique flavor innovations, Strawberry Shortcake was a clear choice among consumers," said Jason Dolenga, Beam's senior brand director for vodka. 

The launch follows a Pinnacle Rainbow Sherbert variant launched in April

Beam acquired the Pinnacle brand from White Rock Distilleries for US$605m in April last year. 

Expert analysis

The Future of the Spirits Market in the US, to 2016

Future of the Spirits Market in the US, to 2016 is the result of Canadean’s extensive market research covering the Spirits market in the US.

Sectors: Product launches, Spirits

Companies: Beam Inc

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Product Launch - US: Beam Inc's Pinnacle Strawberry Shortcake

14 Jun 2013 -

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