Product Launch - US: Beam Inc's new Pinnacle Vodka flavours

By | 11 September 2013

Click through to view Pinnacle Caramel Apple

Click through to view Pinnacle Caramel Apple

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Beam Inc's new Pinnacle Vodka flavours

Category - Spirits, vodka, flavoured, 35% abv

Available - From this month

Location - US, nation-wide

Price - SRP of US$12.99 per 75cl bottle

Distribution - Varies by market

Beam Inc has launched the latest flavours in its Pinnacle Vodka portfolio. 

The new flavours comprise Caramel Apple, Peachberry Cobbler, Pecan Pie, Salted Caramel and Peppermint Bark. Pumpkin Pie flavour has also returned for a limited period after a successful roll out last year, Beam said yesterday (10 September).

The new flavours are “innovative renditions on these classic autumn and winter desserts that deliver an element of fun and festivity to the autumn and winter seasons”, Beam said.

In Beam's first-half results, released last month, Pinnacle grew sales by 13%.

Show the press release

PINNACLE VODKA Introduces new Innovations and brings back popular Pumpkin Pie flavor in time for Fall and the festive Holiday Season 

Pinnacle Vodka, the fast-growing, award-winning premium vodka brand in the Beam Inc. (NYSE: BEAM) spirits portfolio and third largest imported vodka brand in the United States, has introduced its latest flavor innovations just in time for the fall and winter sipping season— Caramel Apple, Peachberry Cobbler, Pecan Pie and Salted Caramel, along with limited edition delight Peppermint Bark.  The newest flavor innovations join Pinnacle Vodka’s portfolio of more than 30 flavors, led by the brand’s flagship Unflavored Vodka which was recently awarded the Vodka Trophy for being the highest rated vodka in a blind taste test at the highly regarded 2013 International Wine & Spirit Competition (IWSC).

 “Pinnacle Vodka is dedicated to developing unique, indulgent flavors that create an element of fun and nostalgia for our adult consumers,” said Jason Dolenga, Senior Brand Director Vodka, Beam Inc. “Offering an innovative twist on classic fall and winter desserts, our new flavors bring the festivity to the season.”

Each of Pinnacle Vodka’s latest flavor creations is five times distilled and offer a smooth, premium taste at 70-proof. Whether served chilled, on the rocks or mixed in festive cocktails, Pinnacle Vodka’s newest innovations are the perfect accessory or gift at any Halloween, Thanksgiving, or winter holiday party. 

Pinnacle Peppermint Bark joins Pinnacle Pumpkin Pie, which made its successful debut last fall, as a limited release addition to the vodka portfolio while supplies last. Peppermint Bark has a delicious mint flavor that blends white and dark chocolate creamy notes with a refreshing peppermint finish. Pumpkin Pie, returning for the second year, offers the rich taste of pumpkin blended with the smooth, spicy flavor of cinnamon and nutmeg, topped with a delectable dollop of whipped cream.

Pinnacle Caramel Apple creates a taste reminiscent of freshly picked tart green apples covered in buttery caramel, leaving a crisp, smooth finish on the palate.

Pinnacle Peachberry Cobbler delights taste buds with fruity notes of freshly baked peach cobbler, hints of berry and buttery pie crust garnished with a touch of cinnamon and vanilla.

Pinnacle Pecan Pie evokes a taste of sweet, nutty pie crust with mouthwatering flavors of maple syrup, pecans, caramelized sugar and vanilla.

Pinnacle Salted Caramel offers a salty yet sweet, creamy caramel combination.   

Caramel Apple, Peachberry Cobbler, Pecan Pie, Peppermint Bark, Salted Caramel and Pumpkin Pie are all available nationwide for a suggested retail price of $12.99 for a 750ml bottle. These new flavor introductions follow the launch of Rainbow Sherbet and Strawberry Shortcake earlier this year. To find a store or recipe, please visit www.pinnaclevodka.com, “LIKE” Pinnacle Vodka on Facebook, or follow us on Twitter @PinnacleVodka.

Offering consumers a premium liquid at an affordable price point, the Pinnacle Vodka line features its award-winning Unflavored variant, its biggest selling single offering in the line, and more than 30 delicious flavors, including the Pinnacle line of Whipped® vodkas.  Pinnacle’s flagship  Unflavored vodka recently beat out more than 100 vodkas from all over the world to take home the Vodka Trophy and earn the only Gold Outstanding award in the category at the 2013 International Wine & Spirit Competition (IWSC).

Original source: Company Release

Expert analysis

Top 50 Wines & Spirits (Sweden)

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Sectors: Product launches, Spirits

Companies: Beam Inc

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