Click through to view the new Courvoisier

Click through to view the new Courvoisier

View 1 related image

Beam Inc's L'Essence de Courvoisier Year of the Horse

Category - Spirits, Cognac

Available - From this week

Location - In selected US and international markets

Price - SRP of US$3,500 per bottle

Beam Inc has launched a Courvoisier Cognac expression that celebrates the new Chinese lunar New Year.

Year of the Horse is part of Beam's “ultra-premium” L'Essence de Courvoisier range, which was launched in 2009. Each bottle, which is part of a limited run, is packaged in a wooden trunk and sold in an individually numbered series.

Japanese group Suntory has agreed to acquire Beam producer for US$16bn, it was announced earlier last month

Expert analysis

The Future of the UK Alcoholic Drinks Packaging to 2017

The Future of the UK Alcoholic Drinks Packaging to 2017

The report provides in-depth quantitative data on retail alcoholic drinks packaging, covering key segmentations such as pack material and type, closure material and type, outer and multi-pack informat...read more