Product Launch - US: Beam Inc's Jim Beam Maple

By | 4 September 2013

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Beam Inc's Jim Beam Maple

Category - Spirits, Bourbon, flavoured, 35% abv

Available - Launching this month

Location - US, nation-wide

Price - SRP of US$15.99 per 75cl bottle

Beam Inc has launched a new flavour extension to its Jim Beam Bourbon portfolio.

Jim Beam Maple follows Jim Beam Honey, which was launched last year in Germany, and rolls out across the US from this month, Beam Inc told just-drinks today (4 September). It is an 70-proof Kentucky straight Bourbon whiskey “infused with natural flavours”. Beam said.

Show the press release

Jim Beam Maple is an expertly crafted Kentucky Straight Bourbon Whiskey infused with natural flavors. The liquid is created using an infusion process that rounds out the edges, offering an incredibly smooth 80-proof spirit with just the right amount of sweet maple flavor. Jim Beam® Maple is perfect for those who already enjoy whiskey or bourbon and are looking for a new flavor.

PROOF

Made with the world’s finest bourbon, Jim Beam Maple is a 70-proof Kentucky Straight Bourbon Whiskey infused with natural flavors.

AROMA

A sweet, brown maple aroma with a bourbon background.

TASTE

Light wood notes with a warming maple and light caramel finish.

MIXABILITY

Jim Beam® Maple can be enjoyed chilled or on the rocks but is also an outstanding bourbon to mix with creative whiskey cocktails.

RETAIL PRICING

Jim Beam® Maple will be available nationwide in September 2013 for a suggested retail price of $15.99 for a 750ML.

Original source: Company Release

Expert analysis

Successes and Failures Case Study: American Honey

This case study looks at how American Honey, a honey-infused bourbon, succeeded at creating a new category for flavored bourbon, which encouraged younger drinkers to try the liqueur as they were attracted by its added sweetness.

Sectors: Product launches, Spirits

Companies: Beam Inc

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