Product Launch - US: Beam Inc's Jim Beam Distiller's Masterpiece Bourbon

By | 4 April 2013

Click through to view Beam Incs Jim Beam Distillers Masterpiece Bourbon

Click through to view Beam Inc's Jim Beam Distiller's Masterpiece Bourbon

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Beam Inc's Jim Beam Distiller's Masterpiece Bourbon

Category - Spirits, whiskey, Bourbon, 50% abv

Available - From yesterday (3 April)

Location - Jim Beam's Kentucky distillery

Price - SRP of US$199.99 per 75cl bottle 

Beam Inc has launched a special-edition Bourbon ahead of the Kentucky Derby next month.

Distiller's Masterpiece is only on sale at Beam's Jim Beam distillery in Kentucky and comes packaged in a wooden box, the company said. It is an extra-aged Kentucky straight Bourbon whiskey, finished in Pedro Ximenez sherry casks.

Brown-Forman has also released a Bourbon commemorating the derby. The limited-edition Woodford Reserve bottle was launched last month.

Show the press release


ANDY Jim Beam Releases Limited-Edition "Distiller's Masterpiece" Bourbon Just In Time For The Races

DEERFIELD, Ill., April 3, 2013 /PRNewswire

For many, the first Saturday in May is a rare opportunity to watch the most elite horses in the racing industry. But this year, it represents another rare opportunity - a chance for whiskey connoisseurs to get their hands on a limited-edition release from Jim Beam.

Today, Beam Inc. [NYSE:BEAM], a global leader in premium spirits, and Jim Beam® Bourbon, the world's No. 1 bourbon, announced its release of Jim Beam® Distiller's Masterpiece, an extra-aged Kentucky Straight Bourbon Whiskey barrel finished in Pedro Ximenez(PX)  sherry casks.

"My family has been making bourbon in Kentucky since 1795," said seventh-generation Master Distiller and Jim Beam's great-grandson Fred Noe. "This is a great time to celebrate another Kentucky icon - horseracing - with the release of some of our most exclusive liquid. The catch is that you've got to come out to Kentucky and see us to get a bottle."

Bourbon At Its Best

Thisbourbon expression from Jim Beam is the most exclusive, highest quality offering within the Beam family. Only available at the Jim Beam American Stillhouse in Clermont, Ky., it is:

   --  Extra-aged in the optimal rack-house position, determined by Master Distiller, Fred Noe

   --  Finished in PX sherry casks, adding a dynamic to its taste that other bourbons can't offer

   --  Smooth, rich, full-bodied and mature

   --  Packaged in a luxury wooden case

   --  100-proof and priced at $199.99

Jim Beam's American Stillhouse

The first stop on the Kentucky bourbon trail, Jim Beam's Kentucky distillery is nestled in the rolling foothills of Clermont, Ky., just 30 minutes from Louisville. Visitors get an up-close and personal look at how the world's finest bourbon is crafted, aged and perfected as they learn all there is to know about this classic spirit. Visit to plan a visit and pick up a bottle of Distiller's Masterpiece.

Jim Beam® Kentucky Straight Bourbon Whiskey, 50% Alc./Vol. ©2013 James B. Beam Distilling Co., Clermont, KY


Original source: Company Release

Expert analysis

Beam Inc. (BEAM) - Financial and Strategic SWOT Analysis Review

Beam Inc. (Beam), formerly known as Fortune Brands, Inc, is a premium spirits company. The company offers branded distilled spirits products. The product portfolio of the company consists of bourbon whiskey, Scotch whisky, Canadian whisky, tequila, cognac, rum, cordials, and ready-to-drink pre-mixed cocktails. The renowned brands offered by the company include Jim Beam Bourbon, Canadian Club Whisky, Maker’s Mark Bourbon, Sauza Tequila, Courvoisier Cognac, Teacher’s Scotch, Laphroaig Scotch, Knob Creek Bourbon, Cruzan Rum, Basil Hayden’s Bourbon, Kilbeggan Irish Whiskey, Hornitos Tequila, Skinnygirl Cocktails, EFFEN Vodka, Pucker Vodka and Sourz Liqueurs among others. The company’s major markets includes North America, Australia and Europe, and also maintains presence in the markets of India, Brazil, Russia, Central Europe, Asia, and other geographies. The company is headquartered in Illinois, the US. The company is expanding its operations as evident from its recent acquisition related agreement with White Rock Distilleries to acquire the fast-growing Pinnacle Vodka and Calico Jack rum brands and other related assets for $605m in cash.

Sectors: Product launches, Spirits

Companies: Beam Inc, Brown-Forman

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