Click through to view Beam Incs Jim Beam 1795

Click through to view Beam Inc's Jim Beam 1795

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Beam Inc's Jim Beam 1795  

Category – Spirits, Bourbon, 47.5% abv

Available – From next month

Location - Heinemann Duty Free shop in Frankfurt’s Terminal 1B Schengen luxury lounge

Price – EUR139 (US$218) per 70cl bottle

Distributor - Maxxium Travel Retail

Beam Inc has rolled out a limited launch of its Beam 1795 exclusively at Frankfurt airport.

The rollout is limited to 200 bottles, which will come in a flint glass flask with a heavy set base. The bottle will be sold in a black box with '1795' and the signature of the founder, James B. Beam, printed on it.

The launch follows the travel retail introduction of Jim Beam's Red Stag in April last year and Devil's Cut earlier this year.

“European travel retail is an important showcase for Jim Beam and Germany is our most important market,” said Beam’s EMEA travel retail business manager Antony Kime. 

“We are committed to leading the Bourbon category and through our on-going innovation programme and outstanding activation in market, we will drive the brand’s strong growth still further.”