Product Launch - US: Beam Inc's Ice Surge Liqueur - Tropical Freeze and Berry Blizzard

By | 3 October 2013

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Beam Inc's Ice Surge Liqueur - Tropical Freeze and Berry Blizzard

Category - Spirits, liqueur, 35% abv 

Available - From now 

Location - Select US markets including Delaware, Florida, Georgia, Illinois, Indiana, Kansas, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, Pennsylvania, South Dakota, Tennessee, Texas and Wisconsin. 

Price - SRP of US$16.99 per 750ml bottle 

Beam Inc has launched a new liqueur brand, Ice Surge, in two variants. 

The Tropical Freeze version is pineapple and mango flavoured, while the Berry Blizzard edition has raspberry with tangy black berry and acai flavours, the company said. Both claim to have an "icy cooling sensation". 

Ivan Hidalgo, Beam Inc's senior cordials brand manager, described the 35% abv drink as "the perfect go-to shot to cool down". 

Sectors: Product launches, Spirits

Companies: Beam Inc

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Product Launch - US: Beam Inc's Ice Surge Liqueur - Tropical Freeze and Berry Blizzard

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