Product Launch - US: Beam Inc's Effen Salted Caramel Vodka
Click through to view Beam Inc's Effen Salted Caramel Vodka
Beam Inc's Effen Salted Caramel Vodka
Category - Spirits, vodka, flavoured, 37.5% abv
Available - From this month
Location - US
Price - SRP of US$27.99 per 75cl bottle
Distribution - Beam Inc
Beam Inc has launched the latest flavour addition to its Effen vodka. The salted caramel variant joins the cucumber, black cherry and raspberry flavours, as well as the original Effen vodka in the portfolio.
In Beam's full-year results for 2012, the Effen brand posted a 22% plunge in sales.
Last summer, SPI Group launched a salted caramel variant of its Solichnaya vodka brand in the US.
This summer, EFFEN Vodka is introducing EFFEN Salted Caramel Vodka, an extension of the brand's unique and carefully selected portfolio of flavors. Inspired by the delicate combination of sweet and savory, EFFEN Salted Caramel Vodka evokes the perfect balance of sweetness enhanced with a touch of salt.
"When deciding to expand the EFFEN Vodka portfolio, we wanted to ensure that our next innovation complemented the brand's existing unique and modern flavors," said Jason Dolenga, Senior Director Vodka, Beam Inc. "Consumers are looking for sweet and savory flavor profiles and we've captured it perfectly with EFFEN Salted Caramel Vodka."
EFFEN Salted Caramel Vodka offers a unique and unexpected twist to the cocktail experience. The warm and buttery flavor of caramelized sugar balanced with just a hint of salt is a welcome addition to a variety of cocktails, from the light and refreshing to the rich and decadent.
At 75 proof, EFFEN Salted Caramel Vodka has a suggested retail price of $27.99 for a 750ml bottle. EFFEN Salted Caramel joins the EFFEN line which includes EFFEN Vodka, EFFEN Cucumber Vodka, EFFEN Black Cherry Vodka and EFFEN Raspberry Vodka.
Original source: Company Release
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