Product Launch - US: Beam Inc's Cruzan Velvet Cinn

By | 5 August 2013

Click through to view the new Cruzan Velvet Cinn

Click through to view the new Cruzan Velvet Cinn

view 1 related image

Beam Inc's Cruzan Velvet Cinn

Category - Spirits, rum, horchata, Caribbean, 15% abv

Available - From last month

Location - US, nation-wide

Price - SRP of US$19.99 per 75cl

Distribution – Beam Inc

Beam Inc has launched an extension to its Cruzan rum portfolio in the US that is sweetened with cream and cinnamon.

Cruzan Velvet Cinn is targeted at the “rapidly-growing” rum horchata market, Beam said last week. Horchata is a popular milk drink in Latin America flavoured with cinnamon, sugar or vanilla.

A Cruzan spokesperson said Velvet Cinn “fills a need in the marketplace for a premium cream rum liqueur”.

In April, Beam launched Cruzan Key Lime Rum and Cruzan Passion Fruit Rum extensions.

Expert analysis

Global market review of rum – forecasts to 2017

For a category that sells around 146.4m cases annually, it may seem unusual to characterise Rum as a relatively unexploited opportunity. Indeed it is already a diverse and eclectic category with a wide geographic spread but there are a number of regions where it remains relatively underdeveloped.

Sectors: Product launches, Spirits

Companies: Beam Inc

There are currently no comments on this article

Be the first to comment on this article

Related research

Beam Inc. (BEAM) - Financial and Strategic SWOT Analysis Review

Beam Inc. (BEAM) - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of t...

Beam Inc in Spirits (World)

Beam, as the world’s fourth largest international spirits company and seventh largest overall, should be in a strong position. In some ways it is, however, it suffers from a large proportion of its volumes being in low-growth brands and more importan...

Global market review of Tequila – forecasts to 2016

Beginning with an Executive Summary, the report scopes out the challenges ahead, how higher qualities might gain, retail value, premiumisation potential, expanding Tequila's horizon, Tequila's versatility, reducing complexity, industry structure, the...

Related articles

just For Subscribers - The week in drinks

Here are the ten most viewed, subscriber-only items on just-drinks this week:

US: Beam Inc to open new distribution site next year

Beam Inc plans to build a major new spirits distribution centre in Kentucky

Editor's Viewpoint - Jim Beam and Mila Kunis: The Dangers of 'Choice Female Hottie'

Maybe I'm just being paranoid, but something about Beam Inc's tie-up with actor Mila Kunis sits a little uncomfortably with me.

Read further items in this columns

The Launch Pad - Product Launches

Here's where we bring together all of the product launches covered on just-drinks.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page