Product Launch - US: Beam Inc's Cruzan Key Lime Rum, Cruzan Passion Fruit Rum
Click through to view Beam Inc's Cruzan Strawberry Key Lime Rum and Cruzan Passion Fruit Rum
Cruzan Key Lime Rum, Cruzan Passion Fruit Rum
Category - Spirits, rum, flavoured, 21% abv
Available - From this week
Location - US, nation-wide
Price - SRP of US$14.99 per 75cl bottle
Beam Inc has launched two new flavour extensions for its Cruzan rum range in the US.
Cruzan Key Lime Rum and Cruzan Passion Fruit Rum are available now and join the 11 other Cruzan flavours. Cruzan Strawberry was launched in 2011.
Cruzan Rum announces the launch of two new trend-forward flavors to join its expansive portfolio of flavored rums. Cruzan® Key Lime Rum and Cruzan Passion Fruit Rum, now available nationally, are made with Cruzan Rum, with the addition of natural flavors and cane sugar to create an exceptionally smooth, refreshing and authentic-tasting spirit.
Handcrafted by Cruzan Master Distiller Gary Nelthropp, whose family has been making rum on the island of St. Croix for generations, all Cruzan rums are made from tropical rainwater, high-quality molasses and distilled to be the cleanest-tasting rum on the market. Cruzan® Key Lime Rum adds the sweet and tangy taste of key lime to its blend of fine rum, while Cruzan® Passion Fruit Rum features the fresh flavor of passion fruit with peachy undertones and tropical hints of caramelized sugar.
"Cruzan is recognized for its portfolio of high-quality rums and refreshing flavors, and we're always looking to expand with new and unique flavors that appeal to rum lovers," said Gary Ross, Senior Director of Rum & Cordials at Beam Inc. "Cruzan® Key Lime Rum and Cruzan® Passion Fruit Rum fill a void in the world of flavored rums by providing new, innovative, mixing options for cocktails, just in time for the warmer weather."
Cruzan® Key Lime Rum and Cruzan® Passion Fruit Rum is now available with a suggested retail price of $14.99 per 750ml bottle. They join the Cruzan® portfolio of rums that include of Cruzan® Aged Light Rum, Cruzan® Aged Dark Rum, Cruzan® Black Strap Rum, Cruzan® Single Barrel, Cruzan® 151 Proof Rum, Cruzan® 9 Spiced Rum and 11 other flavored rums infused with natural flavors, such as vanilla, coconut, mango and strawberry.
Cruzan Rum, 21%-75.5% Alc./Vol. ©2013 CRUZAN International Ltd., Deerfield, IL USA
Original source: Company Release
Diageo's renewed focus on its Don Julio Tequila brand in the US is producing solid growth in the on-trade, with opportunities to expand further, according to latest figures....
Beam, as the world’s fourth largest international spirits company and seventh largest overall, should be in a strong position. In some ways it is, however, it suffers from a large proportion of its vo...
Over the last 10 years RTD's as a category may not have grown at anywhere near the level it did between 1998 and 2003 but it has, nevertheless enjoyed steady global growth. This reality flies in the f...
Some interesting developments have been occuring within the Vodka category since the publication of our previous global market review of the category....
- SABMiller & Meantime: Notes for the New Owner
- Analysis - Keurig Kold fails to impress
- Comment - How to Target Cognac's Mok Generation?
- Analysis - The Value of Prosecco
- The Beer Engine that is Africa
- Whyte & Mackay takes on Flor de Caña in UK
- Diageo takes Baileys, Gordon's marketing in-house
- Castel acquires stake in Belvedere
- Carlsberg cuts 180 staff
- Suntory to buy Japan Tobacco beverage unit
- Global Tequila insights - market forecasts, product innovation and consumer trends research
- Global rum insights - market forecasts, product innovation and consumer trends research
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- Africa: The Final Frontier for Beer
- Diageo plc (DGE) - Financial and Strategic SWOT Analysis Review