Product Launch - US: Beam Inc's Cruzan Distiller's Collection

By | 10 September 2013

Click through to view the new Cruzan series

Click through to view the new Cruzan series

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Beam Inc's Cruzan Distiller's Collection

Category - Spirits, rum, 40% abv

Available - From this month

Location - US, nation-wide

Price - SRP for Cruzan Estate Diamond Light Rum and Cruzan Estate Diamond Dark Rum, US$19.99 per 75cl bottle; Cruzan Single Barrel Rum, $29.99 per 75cl bottle

Distribution - Beam

Beam Inc has launched a blended aged-rum series featuring three “super-premium” products.

The Cruzan Distiller's Collection includes the Cruzan Estate Diamond Light Rum, Cruzan Estate Diamond Dark Rum and the Cruzan Single Barrel Rum, Beam said yesterday (9 September). Each rum is aged between five and 12 years and has a 40% abv.

In Beam's first-half results, released last month, Cruzan increased global sales by 10%.

Show the press release

Cruzan Rum Launches the Distiller's Collection

DEERFIELD, IL, Sep 09, 2013 (Marketwired via COMTEX)

This month, Cruzan Rum unveils the Cruzan® Distiller's Collection, a line of super-premium, blended aged rums. Comprised of Cruzan Estate Diamond Dark Rum and the new Cruzan Estate Diamond Light Rum, along with the popular Cruzan Single Barrel Rum, the collection stays true to the spirit of The Don't Hurry and doesn't rush the aging process, waiting until each rum is aged to perfection.

The Cruzan Estate Diamond rums were originally created by Hardy Nelthropp, who served as Cruzan Master Distiller from 1959-2007 and bottled the rum to share with his close friends on St. Croix. Each rum is aged between five and 12 years and, like all Cruzan rums, is made from tropical rainwater, high-quality molasses and distilled to be the cleanest-tasting rum on the market.

"I'm thrilled for Cruzan fans to experience our Distiller's Collection," said Gary Nelthropp, President and Master Distiller of Cruzan Rum. "We take great pride in the craftsmanship of our aged rums, and the Cruzan Distiller's Collection offers consumers the opportunity to enjoy some of my family's favorite expressions."

Cruzan Estate Diamond Light Rum is carefully charcoal filtered and contains subtle vanilla and oak cask flavors, while Cruzan Estate Diamond Dark Rum is expertly crafted to bring out the complex flavor of barrel-aged rum. Cruzan Single Barrel Rum, one of the most awarded aged rums on the market, uses a unique blend of vintage rums that have been aged for up to 12 years and bottled one cask at a time. The term "single barrel" refers to the fact that after its initial aging, the rum is picked and blended before it is barreled for a second time in new American oak barrels and slowly aged again. All three rums are equally enjoyable neat, on the rocks or as a base in classic cocktails.

All three products in the Distiller's Collection are available nationwide. Cruzan Estate Diamond Light Rum and Estate Diamond Dark Rum have a suggested retail price of $19.99 per 750ml bottle, and Cruzan Single Barrel Rum features a suggested retail price of $29.99 per 750ml bottle. The Distiller's Collection joins the Cruzan portfolio of rums that include Cruzan Aged Light Rum, Cruzan Aged Dark Rum, Cruzan Black Strap Rum, Cruzan 151 Proof Rum, Cruzan 9 Spiced Rum and 13 flavored rums infused with natural flavors, such as vanilla, key lime, passion fruit, coconut, mango and strawberry

Original source: Company Release

Expert analysis

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Sectors: Product launches, Spirits

Companies: Beam Inc

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