Product Launch - GLOBAL: Beam Inc's Casa Sauza XA, Edición Limitada

By | 12 December 2012

Click through to view Beam Incs Casa Sauza XA, Edición Limitada

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Beam Inc's Casa Sauza XA, Edición Limitada

Category - Spirits, Tequila, extra anejo, 40% abv

Available - From this month

Location - Global Travel Retail, Mexico, the US, primarily in the off-trade

Price - In the US, US$150 per 75cl bottle, limited to 12,000 units, with 1,800 available in the US

Distribution - Beam Inc

Beam Inc has lined up the launch of the first global extra añejo expression of its Casa Sauza Tequila range. Casa Sauza XA has been aged for around three years in small, American, newly-toasted oak barrels.

Speculation this week has suggested that Diageo may look to move on Beam, after the UK company pulled out of renewal negotiations with the owners of Tequila market leader Jose Cuervo. The Sauza brand is the second largest, with around 18% total market share compared to Cuervo's 30%.

Show the press release

 

Casa Sauza, the family of tequila brands, heritage and craftsmanship since 1873 of Beam Inc, announced an addition to its award-winning tequila portfolio today - Casa Sauza XA, Edición Limitada (40% ABV). Expertly balancing Weber blue agave notes and rich wood characters, Casa Sauza XA, Edición Limitada (XA) marks the first global extra añejo expression for the brand. The launch of this exclusive, limited edition builds on consumers' growing interest in more sophisticated and refined tequilas. Aged for more than three years in small American oak barrels, Casa Sauza XA will be sold at fine liquor and retail establishments in the United States and Mexico, as well as duty-free shops around the globe.

"Limited-edition bottlings and special small batch, premium expressions are among the most significant new developments in the tequila category. Casa Sauza XA is an exciting addition to our portfolio," said Gigi Dadan, global tequila marketing director, Beam Inc. "This new, signature expression is a nod to our pioneering spirit and dedication to creating exceptionally fine tequila for today's sophisticated palates."

An ultra-premium, limited-edition tequila that embodies three generations of tequila making experience and innovation, Casa Sauza XA is masterfully crafted from Weber blue agave plants hand-selected by Sauza's expert jimadores and master distillers. With a pale golden amber hue, the distinct aroma of jasmine, hibiscus, almonds and chocolate resulting from three extra years in hand-selected new toasted barrels, Casa Sauza XA maintains Sauza's characteristic fresh agave notes while offering a refined tequila experience. Casa Sauza XA, Edición Limitada is crafted at Sauza's operations in Tequila, Mexico.

"With its extra age and rich, smooth finish, Casa Sauza XA, Edición Limitada is like a fine cognac or whisky," says Victormanuel Martinez, Casa Sauza executive chef and sommelier. "When served in a nosing glass, the aroma of Casa Sauza XA unravels, captivating the senses to deliver a refined, one-of-a-kind tasting experience. It's perfect when paired with coffee or rich desserts, such as tiramisu, black forest cake or even pecan pie."

A rare offering, only 12,000 750 ml bottles have been produced, including approximately 1,800 bottles for the U.S. Bottled in an elegant glass tequila decanter accented with a distressed leather strap and metal buckle and housed in a signature box, each bottle of Casa Sauza XA, Edición Limitada is individually numbered and has a suggested retail price of approximately $150 (U.S.) per bottle.

 

Original source: Company Release

Expert analysis

Tequila & Mezcal in G20 to 2015: Market Guide

This report is the result of extensive market research covering the Tequila & Mezcal market in G20. The report provides a top-level overview and detailed insight into the operating environment for the Tequila & Mezcal market in G20. It is an essential tool for companies active across the Alcoholic Drinks value chain and for new players that are considering entering the market. Scope • Overview of the Tequila & Mezcal market in G20. • Analysis of the Tequila & Mezcal market and its categories (where applicable), including full year 2010 consumption value and forecasts until 2015 • Historic and forecast consumption values for Tequila & Mezcal for the period 2005 through to 2015 Reasons To Buy • The report provides you with important figures for the Tequila & Mezcal market in G20 with individual country analysis. • The report will help you to identify trends by analyzing historical industry data. • The report will help you analyze the market with detailed historic and forecast market values, segmented at category level (where applicable). • The report will help you to enhance your knowledge of the market with key figures on consumption value and segmentation by category for the historic period. • The report will help you to plan future business decisions using forecast figures for the market. Key Highlights NA

Sectors: Product launches, Spirits

Companies: Beam Inc, Diageo

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