TRAVEL RETAIL: Beam Inc widens Courvoisier Le Voyage de Napoleon launch

By | 13 June 2013

Beam is targeting the luxury market

Beam is targeting the luxury market

Beam Inc has extended the launch of its travel-retail-exclusive Courvoisier Le Voyage de Napoleon into North America.

The Cognac range, which was first rolled out in Europe and Dubai this year, will go on sale in North American airports this month, Beam said yesterday (12 June). “Duty free is an important channel for Beam and provides a great platform to showcase our brands to a global audience,” a company spokesperson said.

Le Voyage de Napoleon is a collection of VS, VSOP and XO Cognac named after the former French leader. It was unveiled last year at TFWA Cannes and IAADFS and tries to “tap into the growing trend towards luxury products”, Beam said.

Expert analysis

Brandy in Europe to 2016: Market Guide

"Brandy in Europe to 2016: Market Guide" provides in-depth detail on the trends and drivers of the Brandy market in Europe. The report includes quantitative information (historic and forecast market values), as well as data, to help companies in the Alcoholic Drinks industry better understand the changes in their environment, seize opportunities and formulate crucial business strategies.

Sectors: Spirits

Companies: Beam Inc

View next/previous articles

Currently reading -

TRAVEL RETAIL: Beam Inc widens Courvoisier Le Voyage de Napoleon launch

There are currently no comments on this article

Be the first to comment on this article

Related research

Beam Inc. (BEAM) - Financial and Strategic SWOT Analysis Review

Beam Inc. (BEAM) - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of t...

Beam Inc in Spirits (World)

Beam, as the world’s fourth largest international spirits company and seventh largest overall, should be in a strong position. In some ways it is, however, it suffers from a large proportion of its volumes being in low-growth brands and more importan...

Global market review of Tequila – forecasts to 2016

Beginning with an Executive Summary, the report scopes out the challenges ahead, how higher qualities might gain, retail value, premiumisation potential, expanding Tequila's horizon, Tequila's versatility, reducing complexity, industry structure, the...

Related articles

In the Spotlight - Diageo's Whyte & Mackay Offer Heads Off UK Watchdogs

One of the spirits industry's longer-running sagas gained an extra chapter this week when Diageo announced that it is willing to sell off a large chunk of Whyte & Mackay (W&M).

UK: Edrington to up The Macallan capacity with distillery build

Edrington is to build a new GBP100m (US$163m) distillery and visitors centre for The Macallan Scotch whisky brand, which will see a "significant" capacity rise for the single malt.

Product Launch - US: McCormick Distilling Co's Triple Crown Whiskey

McCormick Distilling Co is to sell single- and double-serve offerings of its Triple Crown whiskey in flexible pouches.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page