US: Beam Inc takes 2 Gingers nation-wide
The brand is going national in the US this month
Beam Inc has expanded distribution of its Irish whiskey brand 2 Gingers to all 50 US states.
The brand was launched in “limited” markets in the US mid-west a year ago, but as of this month is being distributed nationally in the on- and off-premise, the company announced today (12 February). The brand was previously expanded into 19 US states last August.
According to Nielsen data, cited by Beam, 2 Gingers has been the fastest-growing Irish whiskey in the US since its launch in 2011.
Beam Inc acquired the brand in December 2012 from 2 Ginger's founder, Kieran Folliard, for an undisclosed sum.
Figures from the the Distilled Spirits Council (DISCUS) last week showed that Irish whiskey was the fastest-growing spirits category in the US last year, with sales by value up 20.5% on 2012.
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