AUS: Beam Inc rolls out Maker's 46 to Australia

By | 5 August 2013

Beam has taken Makers 46 to Australia

Beam has taken Maker's 46 to Australia

Beam Inc has extended the roll out of a Maker's Mark variant to Australia.

Maker's 46, which was launched in the US and Canada in 2010, will go on sale in Australia this month, Beam said last week. It will be available for a “limited time”, the company said without giving details.

Maker’s 46, which is Maker's Mark's only extension, will be available at selected retailers for AUD80 (US$71), Beam said.

In February, Beam announced a planned drop in Maker's Mark's abv from 45% to 42% to help conserve supplies after a spike in global demand. However, the announcement sparked a storm of protest from consumers and the company quickly reversed its decision.

Expert analysis

Beam Global Spirits & Wine, Inc. - Mergers & Acquisitions (M&A), Partnerships & Alliances and Investment Report

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Sectors: Spirits

Companies: Beam Inc

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