SOUTH AMERICA: Beam Inc installs emerging markets MD

By | 25 June 2013

Beam is eyeing growth in South America

Beam is eyeing growth in South America

Beam Inc is to up its focus on new South American markets with its latest appointment.

Pryce Greenow will take on the newly-created role of MD for emerging markets, South America, from 15 July, Beam said today (25 June). Greenow will seek growth for Beam’s brands across “attractive South American markets”, the company said.

Phil Baldock, Beam’s Asia-Pacific/South America president, said long-term opportunities for brands including Jim Beam and Teacher’s Scotch “continue to be ripe” in South America.

“We look forward to benefiting from dedicating Pryce’s strong commercial, marketing and business acumen to further strengthening our growth platform,” he added. 

Greenow joined Beam eight years ago and is VP group general manager for the US and Mexico.

This month an analyst fuelled on-going speculation about a Beam takeover, saying the company will become an easier acquisition target from September, with Pernod Ricard the likely front-runner as a buyer.

Expert analysis

The Future of the Spirits Market in the US, to 2016

Future of the Spirits Market in the US, to 2016 is the result of Canadean’s extensive market research covering the Spirits market in the US.

Sectors: Emerging markets – BRIC, Spirits

Companies: Beam Inc, Pernod, Ricard

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