US: Beam Inc gets in the mix with Pucker vodka ad campaign

By | 6 June 2012

Pucker Vodka launched two new flavours in February

Pucker Vodka launched two new flavours in February

Beam Inc has lined up a US marketing campaign for its Pucker vodka brand as a top DJ gets behind two recently-launched flavours.

Customers will be able to download an exclusive remix of Steve Aoki's latest song from Pucker's Facebook page as well as watch new TV spots for the brand's Pucker Vodka Lemonade Lust and Pucker Vodka Raspberry Rave. 

The new commercials, which can be seen below, were created by Euro RSCG Chicago and launched late last month. They will air on broadcast networks including E!, FOOD, TBS, TLC, and We and online on platforms such as Pandora and Brightroll.

All six Pucker Vodka flavours are available nation-wide for an SRP of US$16.99 per 75cl bottle. A spokeswoman for Pucker Vodka told just-drinks the brand is focusing on continuing its success in the US before considering a wider rollout.

Lemonade Lust and Raspberry Rave flavours were launched in February.

The Pucker vodka portfolio is completed by Sour Apple Sass, Grape Gone Wild, Cherry Tease and Citrus Squeeze.

Expert analysis

The Future of the Spirits Market in the US, to 2016

Future of the Spirits Market in the US, to 2016 is the result of Canadean’s extensive market research covering the Spirits market in the US.

Sectors: Marketing – advertising & promotions, Spirits

Companies: Beam Inc

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