US: Beam Inc gets in the mix with Pucker vodka ad campaign
By Andy Morton | 6 June 2012
Beam Inc has lined up a US marketing campaign for its Pucker vodka brand as a top DJ gets behind two recently-launched flavours.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Beam Inc has lined up a US marketing campaign for its Pucker vodka brand as a top DJ gets behind two recently-launched flavours.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
SPAIN: Mahou-San Miguel to open international business unit
Mahou-San Miguel has appointed the former CEO of Russian Standard International to head up its newly-created international business unit.
US: Beam Inc gives digital push to Canadian Club
Beam Inc has launched a digital marketing push for its Canadian Club brand targeting males outside the whiskey sector.
IRELAND: New Irish whiskey distillery to start production this week
A new whiskey distillery in Ireland - the first in 47 years - is set to officially start production this week.
Market research related to this article
Beam Inc. (BEAM) - Financial and Strategic SWOT Analysis Review
Beam Inc. (Beam), formerly known as Fortune Brands, Inc, is a premium spirits company. The company offers branded distilled spirits products. The product portfolio of the company consists of bourbon whiskey, Scotch whisky, Canadian whisky, tequila, c...
Beam Inc in Spirits (World)
Following its divestment and spin off of its non-spirits operations, the world’s eighth biggest spirits company Beam Inc has potential to expand, but as a publically listed company is also increasingly vulnerable to being taken over. The profile look...
Global market review of Tequila – forecasts to 2016
Beginning with an Executive Summary, the report scopes out the challenges ahead, how higher qualities might gain, retail value, premiumisation potential, expanding Tequila's horizon, Tequila's versatility, reducing complexity, industry structure, the...
