Beam Inc has promoted its chief HR officer to the newly-created role of chief performance officer.

The company confirmed earlier today (29 January) that Mindy Mackenzie assumed the new position last month. Mackenzie will “work across the company’s three segments and global functions to ensure alignment of priorities, processes and talent to support execution of the company’s strategy”, Beam said.

The global corporate strategy and global HR, culture, talent & compensation functions will report in to Mackenzie.

Having joined Beam in 2010 from Campbell Soup Co, Mackenzie held the chief HR officer post for four years. She will continue to report in to president & CEO Matt Shattock.

Earlier today, Beam announced that actor Mila Kunis will front a global ad campaign for the Jim Beam Bourbon brand.

To read a just-drinks Editor's Comment on the Mila Kunis link-up, click here