US: Beam Inc claims victory in Pucker trademark dispute

By | 20 March 2013

Beam says it will be allowed to continue with its branding as a result of the ruling

Beam says it will be allowed to continue with its branding as a result of the ruling

Beam Inc has welcomed a legal ruling in a trademark dispute over its Pucker flavoured vodka brand.

The case centred around the use of a woman's lip marks on the label of Beam's Pucker range, launched in 2011. JL Beverage Company had alleged that the use of the lips could be confused with its brand Johnny Love Vodka.

But, in a ruling last Thursday (14 March) at the US District Court of Nevada, Judge Du said that Pucker did not infringe copyright, according to a statement from Beam earlier this week.

“We were confident from the start in our position, and we are pleased the court has emphatically rejected the plaintiff’s claims and confirmed our right to continue using our unique and distinctive label design for Pucker Flavored Vodka,” said Kent Rose, Beam's general counsel.      

JL Beverage had previously sought a preliminary injunction, which was rejected.

The company has yet to respond to a request for comment from just-drinks.

Expert analysis

Vodka in NAFTA to 2015: Market Guide

Synopsis Canadean’s, "Vodka in NAFTA to 2015: Market Guide" provides in-depth detail on the trends and drivers of the Vodka market in NAFTA. The report includes quantitative information (historic and forecast market values). The report provides data, analyses and opinion to help companies in the Alcoholic Drinks industry better understand the changes in their environment, seize opportunities and formulate crucial business strategies. Summary This report is the result of Canadean’s extensive market research covering the Vodka market in NAFTA. The report provides a top-level overview and detailed insight into the operating environment for the Vodka market in NAFTA. It is an essential tool for companies active across the Alcoholic Drinks value chain and for new players that are considering entering the market. Scope • Overview of the Vodka market in NAFTA. • Analysis of the Vodka market and its categories (where applicable), including full year 2010 consumption value and forecasts until 2015 • Historic and forecast consumption values for Vodka for the period 2005 through to 2015 Reasons To Buy • The report provides you with important figures for the Vodka market in NAFTA with individual country analysis. • The report will help you to identify trends by analyzing historical industry data. • The report will help you analyze the market with detailed historic and forecast market values, segmented at category level (where applicable). • The report will help you to enhance your knowledge of the market with key figures on consumption value and segmentation by category for the historic period. • The report will help you to plan future business decisions using forecast figures for the market. Key Highlights NA

Sectors: Spirits

Companies: Beam Inc

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