Product Launch - US: Beam Inc and John DeKuyper & Sons' Crave Chocolate Liqueurs

Today, Beam Inc announces the nationwide launch of John DeKuyper & Sons Crave Chocolate Liqueurs featuring three tempting flavors - Chocolate Cherry, Chocolate Mint and Chocolate Chili. Inspired by the universal desire for decadent and indulgent experiences, this exceptional, premium line of chocolate liqueurs offers a unique cocktail option just in time for the festive fall and holiday season.

Capturing the luscious taste of chocolate and pairing it with three distinct flavors, JDK & Sons Crave balances chocolate with natural flavors to create a delicious liqueur:

Crave Chocolate Cherry Liqueur delivers a smooth, rich tasting experience similar to that of the classic cherry cordial. The taste of sweet cherries takes center stage and is complimented by hints of cocoa. It leaves a sweet finish on the palate with notes of fruit, vanilla and bittersweet chocolate.

Crave Chocolate Mint Liqueur is ideal for peppermint lovers. The experience begins with the tastes of sweet chocolate and vanilla, which gradually introduces peppermint to the palate and finishes with an intriguing and pleasant cooling effect.

Crave Chocolate Chili Liqueur offers a delicious and surprising twist with its hint of heat. The sweet flavor of milk chocolate, which is enhanced with notes of vanilla and caramel, slowly gives way to the tingly warmth of chili peppers and offers the perfect balance of sweetness with a subtle kick.

"Launching just in time for the holiday entertaining season, JDK & Sons Crave Chocolate Liqueurs provide chocolate lovers and cocktail enthusiasts alike with a new way to delight their senses during one of the most indulgent times of the year," said Gary Ross, Director of Cordials and Rums for Beam Inc. "Whether treating yourself to a decadent cocktail or looking to create a memorable experience at your next holiday party, each distinctive flavor delivers the rich taste of chocolate paired with a unique flavor for an enticing way to satisfy your cravings."

JDK & Sons Crave launches nationwide in October 2012 with a suggested retail price of $17.99 per 750 mL bottle for JDK & Sons Crave Chocolate Cherry Liqueur, Crave Chocolate Mint Liqueur and Crave Chocolate Chili Liqueur.

About DeKuyper Cordials & Liqueurs

DeKuyper is the #1-selling line of domestic cordials featuring nearly 60 mixable and versatile flavors of cordials, liqueurs, crèmes, brandies and schnapps. Some DeKuyper flavors have inspired the creation of cocktails and are now synonymous with those drinks. For example, in the mid-80s DeKuyper® Peachtree® Schnapps inspired the creation of the Fuzzy Navel, and in the mid-90s DeKuyper® Pucker® Sour Apple Schnapps inspired the creation of the Appletini. DeKuyper was founded in Holland in 1695 by Johannes DeKuyper & Son and has been the brand to turn to for fresh and original liqueurs for more than 300 years.

Original source: Company Release