US: Beam Global's Drink Smart website goes multi-lingual
Beam Global Spirits & Wine is relaunching its Drink Smart website in a multi-lingual format.
The updated website will now be available in German, Spanish, French and English, the company said yesterday (24 July), and has been designed to educate legal purchase age consumers on how to make responsible drinking decisions.
"Our website will help consumers understand the effects of alcohol," said Chris Swonger, senior vice president of corporate affairs at Beam Global. "It also helps build on Beam Global's commitment to social responsibility including our efforts to help eliminate underage drinking and drunk driving."
New sections of the website include Beam Global's Marketing Code of Practice, statement of principles and a news section. The new site also provides links to social aspects organisations around the world.
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