UK: Beam Global UK launches Courvoisier members scheme for pubs
By just-drinks.com editorial team | 19 June 2007
Beam Global UK plans to launch a loyalty scheme for its Courvoisier cognac brand as part of a GBP3m (US$5.96) investment to help UK pubs generate more profit from the category.
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Beam Global UK plans to launch a loyalty scheme for its Courvoisier cognac brand as part of a GBP3m (US$5.96) investment to help UK pubs generate more profit from the category.
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