Beam Global UK has hired a former Diageo manager as its new sales director.

The company said yesterday (8 January), that Mark Riley, who has previously worked with Diageo in every sector, will report to Beam UK's general manager Drew Munro.

Paul Elliott, who has been acting sales director for the last five months will now assume the role of commercial director, the company said.

Munro said: "We are delighted to have Mark and Paul on board. Mark brings with him a wealth of relevant sales experience in the spirits business.

Riley added: "I'm very much looking forward to the challenge ahead and working with Drew and Paul to ensure a smooth transition into the business. Beam's company aim is to build brands that people want to talk about and I am committed to working in partnership with our customers to bring this vision to life."