UK: Beam Global to battle Jack Daniel's with sport

By Chris Mercer | 2 February 2011

Beam Global Spirits & Wine wants to link its Jim Beam brand to sport in order to combat Jack Daniel in the promising UK market for imported American whiskey and Bourbon.

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Beam Global Spirits & Wine wants to link its Jim Beam brand to sport in order to combat Jack Daniel in the promising UK market for imported American whiskey and Bourbon.

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