UK: Beam Global targets Teacher's revamp, extension

By just-drinks.com editorial team | 10 May 2007

Beam Global Wine & Spirits is looking to revamp its Teacher's blended Scotch brand. Speaking to just-drinks yesterday (9 May), Beam's Scotch brand director, Michael Cockram, said that, while the brand had performed "way stronger than expected" last year, Beam is looking to update its look and add to the Teacher's stable.

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Beam Global Wine & Spirits is looking to revamp its Teacher's blended Scotch brand. Speaking to just-drinks yesterday (9 May), Beam's Scotch brand director, Michael Cockram, said that, while the brand had performed "way stronger than expected" last year, Beam is looking to update its look and add to the Teacher's stable.

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