Product Launch – US: Beam Global Spirits & Wine's The Courvoisier Connoisseur Collection, L’Essence de Courvoisier
Beam Global Spirits & Wine's L'Essence de Courvoisier
Beam Global Spirits & Wine's The Courvoisier Connoisseur Collection, L’Essence de Courvoisier
Category - Spirits, Cognac, aged 12 and 21 years, 40% abv
Available - From this month
Location - US, on- and off-trade. L’Essence de Courvoisier is only available in the off-trade
Price - Courvoisier 12 is available in a 75cl bottle for a suggested retail price of US$49.99. Courvoisier 21 is also available in a 75cl bottle for a SRP of $250. L’Essence de Courvoisier is available in a 75cl bottle for a SRP of $3,000.
Distribution - Beam Global Spirits & Wine
The Connoisseur Collection includes a 12-year-old and a 21-year-old, joined by recently-launched luxury bottling L’Essence de Courvoisier, and will initially only be available in the US. Courvoisier is the first of four major Houses of Cognac to introduce a product with an age statement.
Beam Global is planning a roll-out to European Cognac markets in 2011 if the US launch is a success.
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