Product Launch - TRAVEL RETAIL: Beam Global Spirits & Wine's Laphroaig Double Cask 20 Year Old

By | 29 April 2010

Beam Globals Laphroaig Double Cask 20 Year Old

Beam Global's Laphroaig Double Cask 20 Year Old

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Beam Global Spirits & Wine's Laphroaig Double Cask 20 Year Old

Category - Whisky, Scotch, Islay, single malt, 46.6% abv

Available - From May

Location - Exclusively in Aelia's Buy Paris Duty Free shop in Paris – limited to 750 bottles

Price- EUR225 (US$298) per bottle

Distribution - Maxxium Travel Retail
 
Laphroaig Double Cask 20 Year Old is matured for 18 years in hogshead barrels and then in quarter casks for the last two years.

Each bottle will be individually numbered and signed by Laphroaig's distillery manager, John Campbell.

“We have enjoyed a strong working relationship with Aelia for many years so are delighted to provide them with this opportunity,” said Amy Neville-Eliot, global travel retail marketing manager for Laphroaig.

“Laphroaig Double Cask 20 Year Old is particularly unique to Aelia as it was personally selected by the company’s marketing and purchasing manager, Philippe Lanusse, during a visit to the Laphroaig distillery."

Sectors: Product launches, Spirits

Companies: Beam Global, Maxxium

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Product Launch - TRAVEL RETAIL: Beam Global Spirits & Wine's Laphroaig Double Cask 20 Year Old

There is currently 1 comment on this article

I bought a bottle of this at Charles De Gaulle airport whilst transiting back in Jan 2011. I have had the set of 3's (30/18/12 year) from Dyce, ABZ and this Double Cask 20 year old do not even come close to the 18 year let alone the 30 year old.
I have read some other reviews on this and could not disagree more on the notes. Disappointed? Certainly but I go search for that elusive 30 year old again that seem so hard to get these days!

 

Old Salty said at 5:14 pm, August 18, 2012

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